From Benchmarking Studies, Competitive Intelligence, End User Analysis to Pricing Analysis, the Vertex Global Outlook’s consulting services provide an extensive approach towards executing strategic plans to hone the overall operation of the client’s organization. With our years of expertise in consulting, we help our clients to gain their business prospects and improve their global performance.
Benchmarking studies offer facts and metrics on numerous parameters based on which the industry values can be measured and compared with the company’s internal facts and metrics. The benchmarking studies provided by Vertex Global Outlook are product benchmarking and channel benchmarking.
Competitive intelligence studies include assembly and evaluating information related to different competitors/stakeholders operating in a business environment. It comprises assessing and analyzing product portfolios, number of employees, geographic reach, unique selling points, strategies, price differentiation, historic and forecast market revenue assessment, business models, business revenue mix, and SWOT of various players.
End User Analysis
End-user analysis includes identifying the different needs of customers and providing the best possible solutions. The different services include customer perception mapping, evaluating unmet needs, usage levels of different products/services, satisfaction levels for different products/services, factors influencing device/product selection, factors impacting vendor selection, level of brand awareness, and others.
New Product Development
We assist you in planning and research design, identifying new product ideas with market potential, understanding unmet customer needs and product features and developing a pricing strategy. We offer market research across different stages of new product development which include:
Pricing analysis involves the study and evaluation of product prices and their trends over a period of time. It includes: Assessing competitor product prices at the user end and across the supply chain. Studying customer and end-user perception of product prices and validating whether the products are affordable for the customers. Providing volume discounts based on the quantity of the product and offering rebates on different product categories.